The Challenge: PM Accelerator, an AI/ML education platform, required a weather application design assessment. The task involved creating a user-centric mobile weather app serving two distinct user personas with different weather information needs.
My Role: Lead UI/UX Designer responsible for complete design process from research through high-fidelity prototyping, including user persona development, information architecture design, and comprehensive interface solutions.
Design Approach: I focused on creating a dual-purpose interface that seamlessly serves both business travelers and long-term planners through intelligent information hierarchy, customizable views, and intuitive navigation patterns.
PM Accelerator
7 Days
UI/UX Designer
Mobile Application Design Assessment
Business travelers needing multi-location weather data with time zone considerations for quick decision-making across different cities.
Long-term planners requiring 1-month, 3-month, and 6-month weather forecasts for strategic seasonal planning.
Mobile-first design approach ensuring optimal experience across all device sizes with responsive layouts and touch-friendly interactions.
High-fidelity prototype with smooth interactions demonstrating realistic user flows and professional-grade interface animations.
Integration of PM Accelerator branding maintaining visual consistency with company identity and design standards.
I analyzed the two distinct user groups and their contrasting needs:
Business travelers require quick, comparative weather data across multiple cities for immediate travel decisions and schedule planning.
Long-term planners need seasonal trends and extended forecasting for strategic planning, event organization, and long-term decision making.
Created intuitive navigation flow prioritizing user goals:
Developed cohesive visual language:
Personalized priority management for frequently accessed locations with intuitive card-based reordering system.
Search interface for rapid location addition with smart suggestions and autocomplete features.
Streamlined location management with edit, remove, and favorite options accessible through context menus.
Instant comparison capabilities through clear iconography and color-coded weather status displays.
I prioritized information hierarchy based on user decision-making patterns:
Rather than overwhelming users with data, I implemented a clean bottom navigation separating immediate forecasts from long-term planning, ensuring each user type gets focused, relevant information.
Prioritized current temperature as the primary visual element, with supporting details accessible but not overwhelming, based on typical user scanning patterns.
Optimized for outdoor visibility with strong color contrast ensuring readability in various lighting conditions.
Mobile interaction optimized with appropriately sized buttons and interactive elements for easy navigation.
Weather icons paired with text labels ensuring understanding across different user groups and accessibility needs.
Uniform interaction patterns throughout the app reducing cognitive load and improving user experience.
Successfully met all client requirements within 7-day timeline, demonstrating:
Deep understanding of user-centered design principles with clear persona-based solutions addressing distinct user needs.
Professional-grade visual design execution with cohesive design system and polished interface elements.
Strategic thinking in solving complex user experience challenges with innovative multi-persona solutions.
Demonstrated mastery of design tools and methodologies with production-ready deliverables.
Created intuitive dual-persona experience serving both business travelers and long-term planners seamlessly.
Developed comprehensive, scalable design system ensuring consistency and future expandability.
Delivered high-fidelity, interactive prototype ready for development handoff with realistic interactions.
Demonstrated comprehensive understanding of design process from research through final implementation.
Comprehensive design system documentation for seamless development handoff with detailed specifications.
Fully interactive prototype with realistic data scenarios demonstrating complete user flows and interactions.
Comprehensive accessibility considerations ensuring inclusive design for diverse user groups and needs.
Performance-optimized asset organization with efficient file structure for smooth development integration.
